Samsung : brand + mobile

Samsung is one of the most tech + culture forward brands in the world. They’re a leader in mobile + marketing, inventing + defining what’s next.

I was a global account director managing brand + mobile advertising. A main focus was digital + bringing their products to market with different partners. Here’s an example of a Do What You Can’t Campaign.

Overview:

Campaign

Planning

Execution

Channels

Architecture

My Role:

Planning + Launch

Strategy + Creative + Production

Project Management

Partner Lead

Learnings + Optimizations

makeART : story + evolution

makeART : UX design