Samsung : brand + mobile
Samsung is one of the most tech + culture forward brands in the world. They’re a leader in mobile + marketing, inventing + defining what’s next.
I was a global account director managing brand + mobile advertising. A main focus was digital + bringing their products to market with different partners. Here’s an example of a Do What You Can’t Campaign.
Overview:
• Campaign
• Planning
• Execution
• Channels
• Architecture
My Role:
• Planning + Launch
• Strategy + Creative + Production
• Project Management
• Partner Lead
• Learnings + Optimizations